Ep #03: The dos and don'ts of booking and promoting your music

We have songs, we've practiced and we're ready to play a show. How do we get booked at the right venue and make sure people turn up? It can be tough if you don't already have a big fan base or haven't played very many shows. I talked to Brian Bender about all this jazz to learn the Do's and Don'ts of booking and promoting your music. He has a unique perspective because he comes from a booking/talent buyer background and performs in a very successful band that plays lots of shows and gets paid well. Brian actually booked my band The Flavor Savers several times and is one of the nicest guys in the music industry. He says he's in the business of "making people simile." What's that about? I don't know, why don't you listen and find out!


  • Where to start when booking your first show and how to promote it.
  • Why booking a show is a lot like dating (he likes analogies).
  • How to build relationships with venues so they book you right away.
  • Why being an asshole doesn't work in the music industry anymore thank God!
  • BONUS: Brian's restaurant recommendation for first dates to impress the ladies!

Links and Resources Mentioned:

  • Hot Sauce Committee - Brian's boy band tribute with the sweetest dance moves you've ever seen. It's kind of a big deal.
  • That's a Doozy - Brian owns a video, photography, marketing and brand management company for all types of artists and organizations.
  • Indie on the Move - Awesome resource for bands looking to book shows, especially if they're on the road in unfamiliar lands.
  • Elbo Room Chicago - Brian started booking bands here. He actually booked my band The Flavor Savers. It's still one of the best and fairest venues in the city.

Thanks for Listening!

If you enjoyed this episode, please share it using the share button you see at the bottom of the post. Don’t forget to subscribe to the email list to stay updated on all things Cool Music Dad.